Problem: Current implementation of BMB app is not fluid in use, lacks visual clarity, and cannot be translated across platforms with ease. This leaves the user feeling confused and frustrated. Plan: Simplify the design, revisit iconography,
Measuring the effectiveness of the existing vs. the alternate icon set had profound results. Subjects were 12% more successful in placing the alternate icons versus the existing icons when measuring comparative icon set only. The diff
The best wireframes and concepts start from simple paper and pencil brainstorming then move onto the screen. My team was able to bounce concepts and ideas across time zones to create a strong design concept and a logical user experience.
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